Bengal Group Logos
- These three categories are:
- Ideographs - free form images that can be entirely abstract.
- Pictographs - symbolic, representational images.
- Logotypes - easy, textual representations, like a company’s initials.
Serve to represent a given organization or company through a visible image that may be simply understood and recognized. A brand typically involves symbols, stylized text or both. Logos area unit typically created by a artist in consultation with an organization and promoting specialists.
A brand is not meant to clarify or directly sell an organization.
Instead, its sole purpose is to spot the corporate during a method that's unforgettable and acquainted.
For example, Apple uses a bitten apple as its brand. The bitten apple doesn't make a case for what the corporate will or sells in any manner, but it is distinctive and recognizable.
A brand is supposed to be long-run because it is meant to become acquainted to customers and promote complete loyalty. As a result, logos area unit typically not redesigned fairly often.
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