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When presenting brand ideas to a consumer it's usually productive to own written rationales to accompany every construct. this could assist you, the designer, clarify your thoughts before obtaining the ideas ahead of your consumer. The rationales can facilitate your consumer to higher perceive the ideas from your purpose of read (especially if you're not there personally to gift the ideas to your client). In turn, this may facilitate your consumer build an informed call once choosing their final brand. All that effort will assist you to higher defend and justify considerations and queries that will arise throughout the emblem revision method.

Here area unit some topics to think about covering once in your writing rationales. In surfing this method you'll even see some areas for improvement in your ideas. If potential, run your draft rationales by a non-designer and obtain their feedback.


Symbolism: Clarify and establish the meanings behind the icons you selected to include into the look. get into the maximum amount detail as you are feeling necessary, the history, cultural connection then on.
Style: Why did you decide on this vogue for the logo? Did you provides it a distressed look as a result of the mark is for AN outdoors company, or is that the brand clean and orderly as a result of it’s for a closet organization company, etc.
Typography: justify why you selected the typefaces utilized in the emblem. however do they relate to the remainder of the look and therefore the company it represents?
Relationship: however will the construct relate to the company’s temperament, goals, vision and values? Hopefully you learned tons regarding the corporate in your inventive temporary method. you'll scan additional regarding inventive briefs within the article “The inventive Brief: inquiries to raise Before coming up with a Logo”.
Color: justify the color decisions. Why did you decide on them? What will the color represent? however will the color selection relate to the business? typically color isn’t a vicinity of the primary spherical of ideas, thus whenever color is will get introduced it’s vital to feature it to your principle. you'll scan additional regarding color psychological science here within the article “Color psychological science in brand Design”.