Search Engine Optimization

Writing an Effective Meta Description

July 11, 2014 Jennifer Bourn
Believe it or not, currently you virtually have all the fundamentals of natural, organic computer program improvement at your fingertips!
I’ve lined the way to optimize content, optimize pictures, and optimize links.
We’ve explained what HTML page titles and meta descriptions ar, and the way to use page titles for SEO — and these days, I’m covering the way to use meta descriptions for SEO.
Writing a straightforward, effective, compelling meta description is no harder than writing a simple, compelling, effective sentence or call to action.
In fact, your meta description, at the foremost basic level, may be a simply short outline of what your web content or diary post is concerning.

Like your hypertext mark-up language page title, your meta description is very important in attracting new visitors to your website from organic search.
Often, however not forever, the description shown by the search engines for your web page or blog post is the HTML meta description you write.

So once somebody is viewing an inventory of websites in a very computer program results page (SERP), they scan the list, quickly reading the descriptions for each listing.
They then decide which ends up square measure nighest to what {they square measure|they're} trying to find or that square measure the foremost attention-grabbing — and people links are the links they click.

SEO

Needless to mention, a well-written, compelling, unique description written for every web page or blog post, can help persuade people to visit your site and increase click-throughs from search.

HTML Meta Description Tips
Before you get away and write descriptions for each one in all your websites and journal posts, here are some tips to help you write effective meta descriptions:

Optimal HTML meta description length is 160 characters.
Anything longer are truncated and not be displayed.
Some specialists can tell you the meta description may be longer and also the additional text will facilitate your rankings — however please understand that it's not a best observe
Each page associate degreed journal post on your web site ought to have an correct, targeted meta description that's distinctive thereto page or post.
Unique descriptions for every page facilitate each search engines and folks tell your pages apart, particularly once multiple pages from your web site square measure shown on identical computer program
results page
Make sure your description is useful — that it offers individuals the data they have to create the choice to click your web site link.
Think of what would possibly compel them to click and embody that in your meta description

Meta descriptions for journal posts may additionally embody the author’s name, date, or alternative relevant data — particularly for guest posts

Consider together with contact data within the meta description tag for Contact pages

If keywords or key phrases in your meta description match identical keywords utilized by the person looking, the keywords can seem bolded within the search engines results page listing.
This way individuals will quickly see that your website or journal PST has relevancy to what they're finding out

What To Avoid When Writing HTML Meta Descriptions
Don’t stuff keywords into the meta description tag or use an extended list of keywords separated by commas — that approach is pure spam and is totally unhelpful

• Don’t write descriptions that square measure impertinent to the content on the page
• Don’t write very long descriptions simply to suit in additional keywords
• Don’t copy and paste an oversized block of content from the page or post because the meta description
• Don’t use identical description on over one page or post

How To Add associate degree hypertext mark-up language Meta Description To Your Page or Post

By default, the Genesis Framework has SEO options inherent, however we have a tendency to extremely advocate exploitation the WordPress SEO plugin by Yoast.
When put in on a Genesis WordPress web site, the WordPress SEO panel merely replaces the Genesis SEO panel.